SME Lending Platform Ecosystem, Sber Marketing

At Sberbank, I strategically led the development and deployment of Sber Marketing (MRM – Marketing Resource Management), an advanced digital platform designed to transform and optimize Sberbank’s digital marketing operations. By leveraging cutting-edge AI-driven analytics, cloud-native infrastructure, real-time data processing, and comprehensive ecosystem integration, this initiative significantly enhanced marketing effectiveness, streamlined internal processes, optimized resource management, and drove exceptional business results.

Efficient Marketing Resource Management: Establish an advanced digital platform (MRM) to centralize, automate, and optimize marketing resource management across Sberbank’s diverse ecosystem.

Advanced Analytics & Real-Time Data: Leverage AI-driven analytics, predictive modeling, and real-time data integration to enhance marketing effectiveness and strategic decision-making.

Optimized Marketing Operations: Streamline complex marketing operations, budgeting, content management, campaign execution, and ROI measurement through automation and advanced technology integration.

Ecosystem-Wide Integration: Ensure seamless integration of marketing operations and data management across multiple business units, subsidiaries, and external partners within the Sberbank ecosystem.

Advanced AI-Driven Analytics: Integrated sophisticated AI and predictive modeling capabilities, enabling precise customer segmentation, real-time market insights, and optimized campaign targeting effectiveness.

Real-Time Marketing Dashboards: Developed interactive real-time dashboards for comprehensive visibility into marketing performance, budget tracking, campaign effectiveness, and ROI measurement.

Cloud-Native Infrastructure: Leveraged a scalable and secure cloud-native infrastructure (SberCloud, Kubernetes, Docker) ensuring operational reliability, agility, and scalability of marketing resource management.

Automated Marketing Processes: Implemented automated workflows for budgeting, resource allocation, content management, campaign execution, and compliance monitoring, significantly reducing administrative overhead and enhancing operational efficiency.

Ecosystem Integration & Collaboration: Established seamless integration of marketing resources and processes across diverse business units, subsidiaries, external agencies, and technology partners within the Sberbank ecosystem.

Increased Marketing Efficiency: Improved operational efficiency by approximately 40%, significantly reducing marketing workloads, accelerating campaign execution timelines, and optimizing resource allocation.

Enhanced ROI and Cost Savings: Achieved substantial cost savings and marketing ROI growth (approximately 13%) through precise budgeting, automated resource management, and advanced analytics.

Improved Marketing Effectiveness: Significantly enhanced the effectiveness and accuracy of marketing campaigns through targeted analytics, real-time performance monitoring, and predictive campaign optimization.

Enhanced Transparency and Collaboration: Delivered comprehensive transparency in marketing operations, enabling clear responsibilities, improved collaboration across teams, and more informed decision-making.

Robust Infrastructure & Scalability: Achieved high scalability and reliability (99.99%+ uptime), ensuring seamless and secure operations across the entire marketing resource management platform.

Strategic Vision & Implementation: Directed strategic planning, technological architecture, and successful deployment of the Sber Marketing (MRM) platform, aligning closely with Sberbank’s overarching business strategy.

Cross-Functional Team Leadership: Managed specialized teams including marketing specialists, data scientists, developers, infrastructure engineers, and compliance experts, ensuring integrated execution and continuous improvement.

Advanced Technological Integration: Led the successful integration of AI-driven analytics, predictive modeling, real-time data management, and cloud-native solutions within marketing resource management processes.

Operational Excellence & Automation: Successfully automated complex marketing processes, reducing administrative overhead, streamlining operations, and significantly enhancing internal efficiency and marketing effectiveness.

Compliance & Security Management: Ensured comprehensive data security, regulatory compliance, cybersecurity measures, and robust data governance across marketing resource management activities.